Category leaders go live.
Live built as an engine. Daily playbook lives grow the channel while ten-hour mega lives break the records. Every hour lifts the rest of your business.
- 1 studio in Orange County
- 20+ trained hosts
- 3 open setsClaim your spot
- Booking into 2027
The channel you own.
Past about $100K a month, doubling shop GMV with affiliate means heavy sampling costs with limited control. Live scales by the hour. You own the channel, you keep the commission, and you can change the offer mid-stream.
Live is also your retail store in digital form. A host goes as deep as your associate, on a floor that holds unlimited customers. No other channel builds the top of the funnel, nurtures the middle, and closes the bottom in the same hour.
And it compounds. Followers built on live convert later at higher AOV and stay longer. Affiliates feel it too: sample requests spike after a strong stream. At top shops, brand-handle live drives 10 to 20 percent or more of total GMV.
- Direct live GMV$870/hrmedian per hour. $1,863 on mega lives
- Indirect live GMV+$140/hrlift on product cards and search
- Halo+$120/hron your website and Amazon
- Followers1.4x AOVhigher AOV from followers. Built every stream.
- 10-20%+ of top-shop GMV from brand-handle live
- Followers convert at higher AOV and LTV
- Scale GMV without sampling
Why live
Live is the tide that lifts all boats.
Every hour on air builds the top of the funnel, drives direct and indirect sales, feeds the affiliate flywheel, lifts the halo, pulls sample requests and grows the follower base. Everything in shop works better with live.
One engine. Four outcomes.
Playbook lives run three hours a day from a permanent set. We hold them at break-even or better and add hours for as long as the rate holds. When a stream runs hot the host keeps selling.
Mega lives are the profit engine. Each is a ten-hour produced event built around a launch or a campaign moment. Save-the-date ads and preheats fill the room before the show opens, and the hourly rate runs two to three times a playbook live.
One engine pays four ways: direct GMV on every session, shop lift on product cards and search, followers that raise every stream after, and halo on your DTC store and Amazon.
Spectacle and substance.
Spectacle gets people in the door and keeps them there. A set built around your brand works like the hook in a UGC ad. It holds viewers longer and sells more while it holds them. One client set is a mini mart with a working claw machine.
Substance is what happens once they stay: live demos, real answers in the chat, and offers timed to the room.
Zero to category leader.
- Live hours per monthSupplement brand
Zero to $500K a month in live GMV.
A top-10 TikTok Shop supplement brand built a live channel from nothing to $500K a month in eight months. Hours scaled from 30 to more than 240 a month and live is now the highest-ROI lever in their shop. (Through October 2026.)
240+hours a month8months$500Ka month, live GMV - GMV per hourPersonal care brand
$1,000 an hour, every day.
A personal care brand holds about $1,000 in live GMV per hour on daily streams. Their mega lives run at more than twice that rate and drive the biggest halo across product cards, search and Amazon. (Through October 2026.)
$1,000per hour, daily2xthe rate on mega lives - Hours to on airTOMS
Zero to on air in 48 hours.
TOMS came to the new studio three weeks after we opened it. We designed and built the set, cast the host, and put them on air in two days.
48hours to on air3weeks after opening
Boutique on purpose.
Most agencies have the same look, same vibe, and same playbook for every brand. That model caps GMV per hour. We build everything around your brand: a custom set, a tailored strategy, and a dedicated strategist who is a top 1% host.
Custom work takes more capacity per client, so we run 10 permanent sets and take a limited number of clients who are serious about scaling. That is why category-leading brands move their live programs to us.
- Brand set
- Open set
Your strategist is a top 1% host.
The person who runs your program is also a lead host and the top performer in the building on GMV per hour.
Every host memorizes three sets of scripts before their first hour and becomes an extension of your team. Then the craft takes over: reading the room through comments, timing the giveaways, and pulling the most out of every stream while presenting your brand the way you would.
From signed to streaming.
We mock up set concepts and build the one you pick. Your team briefs your resident host directly and the host certifies on your brand before their first hour. Then the playbook starts. Every session reports within 48 hours through your client hub. the tools behind it
- 01ConceptYour brief, drawn by hand.
- 02MockupThe set in your colors. You pick one.
- 03BuildPlywood, paint, lights, cameras.
- 04LiveOn air with your resident host.
- Day 0KickoffYour brief, your goals, your live number.
- Days 1 to 7Set conceptsTwo or three directions. You pick one.
- Days 7 to 14Build and rigSet, lights, cameras, audio, on a permanent footprint.
- Days 14 to 21Host matched and certifiedThree script sets, your brand, a mock live before the first hour.
- Day 21Strategy presentationCadence, offers and the first month's calendar, end to end.
- Days 21 to 30First liveEvery session reports within 48 hours through your client hub.
- Day 30First month lockedPlaybook hours set. The rate reviewed. Hours added where it holds.
- Day 60First mega liveTen hours, save-the-date ads and preheats to fill the room.
- Day 90The reviewHours scaled where the rate holds. Next quarter's targets.
01When is a brand ready for TikTok Shop live shopping?
Around $100K a month in TikTok Shop GMV. It works best when affiliates and ads are already building awareness behind it. Below that line we typically build the video GMV first. More info: TikTok Shop page, or book a strategy call.
02How much GMV per hour should a live program produce?
The first goal is break-even on airtime. Strong programs clear $500+ an hour, and our top programs hold $1,000+. Mega lives run two to three times the GMV/hr.
03Will live cannibalize our affiliate and creator sales?
No. It feeds them. In one program, affiliate video GMV rose 76 percent on a mega live day and product-card sales rose about 40 percent, none of it directly credited to live. Sample requests spike after strong streams too.
04Does live shopping lift Amazon and DTC sales?
Yes, and we measure it. In one program, TikTok's own spillover data credited live with about 10 percent added revenue on the brand's DTC site, and Amazon sales peaked spike after the mega live. We track DTC and Amazon on live days against non-live days so the halo is measured.
05How do you measure success beyond direct live sales?
Four layers: direct GMV per hour, shop lift on live days, indirect GMV from product card and CRM lift, and halo on DTC and Amazon. In one program, direct attribution caught only 40 to 75 cents of every dollar live generated. Followers are the layer that compounds: they are worth 2x more LTV and 30% more AOV than non followers.
06What does our team need to provide?
Confirmed stock on your hero products, approval on offers, and an ad budget committed to fund every live hour, usually about 10 percent of monthly TikTok ad spend concentrated on live days. We handle the set, hosts, run of show, production, and reporting.
Booking into 2027.
The studio runs at capacity by design. Apply for a slot and we will come back with your live number, your cadence, and what your set would look like.